MOTIF by More on the Floor

A creative studio implementing modern craftsmanship

Services

Services tailored to your needs

Most projects require more than one type of work to complete it, and MOTIF can help you with every aspect.  Whether you’re refreshing an existing business/brand, expanding, or starting from scratch, I’m here to help you at any step along the way.

MOTIF is suited to handle smaller orders that other shops might not prioritize, and can do so in under 10 business days, with rush ordering available in most cases to get product in your hands even with tight deadlines.  Minimum order quantities for screen printing begin at 10 pieces for a single color print, and embroidery minimums begin at just 5 pieces.

Whether you need a simple t-shirt for staff, or custom apparel for your brand, business, or event, MOTIF has in-house capabilities to help you get it done, and with a fast turnaround time. 

Screen printing, embroidery, heat transfers, all handled in the studio to the highest standard.  Outsourcing through unproven third parties leaves a lot of room for error and miscommunication, not to mention missed expectations when a product is delivered that doesn’t meet your standards.  The studio handles all of the crucial tasks to ensure you the best experience and best quality, with proofing along every major step so you know exactly what to expect.  This is backed by over 15 years of working in apparel and custom products.

MOTIF has many past project samples on display in the studio, and you are welcome to stop by with an appointment to see first-hand what is possible for your projects, and so you can get a feel for the level of quality.

Graphic design for web, print, and any application where your business is visually represented.  High quality, high resolution work formatted for each unique placement. If your project requires something more bespoke, like a logo, illustration, or custom type, that’s also in the wheelhouse for MOTIF.

Photography, videography, and editing.  Social posts, website assets, ad creative, any application you need for your media, MOTIF can execute.

One of the biggest hurdles businesses face is navigating the complexity of modern marketing.  I’ve spent years managing and directing professional marketing efforts across multiple channels, and that experience is available to you.  Whether you just need creative for your ads or need someone to set up and run ads on major platforms, that can all be handled.  I have experience setting up and managing ads in Meta, Google, TikTok, and more, using up-to-date best practices.

Apparel

Screen printing, embroidery, or a combination of methods to craft high-end products.

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Design

Graphic design including print and type design, branding, and implementing your work across all of your brand’s touch points.

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Marketing

Helping you build or expand an effective marketing presence based on your needs and budget.

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Past Clients Include:

Ready to get your next project started?

Use the form below to schedule a free consultation so we can discuss the details and needs of your project.

About the studio

With beginnings as a record label, but a vision to grow into something more.

My name is Alex, I run the studio all on my own, top-to-bottom.  Every task, every detail, done with these two hands.

I began More on the Floor in 2022 as an electronic music record label to support up-and-coming artists in a competitive and overly commercialized industry.  The label aspect was new to me, but the skills needed were not.  I’ve worked a lot of different roles over my professional career, and many of those called for someone that could do a lot more than what was in the job description.  Over time I developed a broad skill set to keep up with the demands of the modern day world, and I’m constantly adding to or improving upon them.  I see myself as a lifelong student, and always work towards bettering myself creatively and professionally every day.  This passion is carried into the work I perform, because it’s more than just a job to me.

I’ve been screen printing for 19+ years, working in design for 15 years, and marketing for 10 years.  And in those years I picked up other skills to supplement the primary functions.  Things like e-commerce, web design, business management, and logistics.  I have a lifelong background as an artist, beginning with drawing and playing musical instruments at an early age, and carried my creative passion with me throughout my life.  Now it’s led me to fully realize my vision – using my hands to help shape the world into a better place from the comfort and solitude of my own studio.  That is how MOTIF came to be.  An exercise in craftsmanship, fueled by an endless thirst for creative expression.

A glimpse of the work

Here are a few shots of work produced by the studio.
The Midway Merch 2025
Designed, printed, and photographed by MOTIF
Papadosio
Photography of the live performance at The Midway's outdoor stage
More on the Floor Jacket
Printed and finished with holographic material in-house
Fresh Start 2025
Headlining artist Chris Lake wearing the Fresh Start hoodie, designed and printed by MOTIF.
Location

3144 Martin Luther King Jr. Way Oakland, CA 94609

Hours

Showroom available by appointment.  Reach out via email 7 days a week!

Contact

Email: alex@moreonthefloor.com

Free local delivery for custom merch orders to the highlighted area on the map

See More on the Floor in action

Tap the logo and icons below to head to check out More on the Floor’s socials, website, and merch store.